Our story

I built Norman because I struggled with the unknowns of weight loss. I helped my mom and people in our Track It Fatty group, and I kept running into the same wall: calorie tracking is rigid, confusing, and built around perfect days that real life doesn't have.

What we're doing differently

Norman plans your week, not just your day. One weekly goal, seven connected days, and a plan that can adapt when dinner out or a missed workout happens — because it will. No generic activity multiplier, no guilt, and no pretending estimates are exact.

Built in public

We're building Norman in public with real feedback. The app is free to use in your browser right now, and what early users tell us decides what gets built next. If something here would help you — or almost helps you — we want to hear it.